The thinking behind it is simple, even if the wording was not. (Thanks Matt!) Here's the longform rationale: By 2013 I bet that *all content* of all the world's *daily* business newspapers in existence 1989 and onwards will be available in full-text in Google Books. The bet addresses availability, not paywalls, which may come and go as fashions & priorities change.
My motivation is twofold:
First, the meme "Journalism is the first draft of history" has gained considerable currency with Google's China decision and singular events like the October 2009 http://firstdraftofhistory.theatlantic.com/
Second - and closer to home - the 1989 upstart financial daily newspaper Finanstidningen where I worked as reporter & editor, archivist, subscription salesman, and coke vending machine operator 1990-94, had by September 2001 been effectively destroyed by a self-billed clan of "mutual admiration" *advertising* their arrival (pic). Publication ceased a year later. I bet that's one for the Books!
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